About
A media project about paying attention — and doing something with it.
Why it exists
Mindful Creative Life began with a simple observation: the skills that help people live well — noticing what matters, thinking freshly, making their own choices — are rarely taught as practical skills. They’re left to wellness retreats or art school, and most people never meet them in a form that fits ordinary life.
Meanwhile, the pressure on those skills keeps rising. Endless information competes for attention. AI is reshaping what work looks like. Many people feel busy but stuck. MCL makes short, smart, slightly playful media that treats mindfulness and creativity as everyday tools for living more deliberately — and for creating more freedom in how you live and earn a living.
What we believe
Practical over precious
Good ideas should make a difference in real life, not just sound good in theory.
Playful, not flippant
Lightness makes hard things approachable. It doesn’t make them less serious.
For the unconvinced
You don’t need to love meditation or call yourself creative. Curiosity is enough.
Human first
Tools change. Attention, imagination and judgement are what we bring that nothing else can.
The person behind it
Brian Castleforte
Founder, creative director, motion designer, animator & mindful creative educator
Brian has spent more than 30 years working in the creative industry, directing, designing, animating and illustrating. He’s also the author of Papertoy Monsters and Papertoy Glowbots, two books celebrating imagination and hands-on creativity.
Explore Brian’s Creative Archive
His passion for helping others discover their creative potential led him to found CreatableMe, an educational project helping children develop creativity, confidence and emotional awareness through play.
Mindful Creative Life brings these experiences together around a simple belief: mindfulness and creativity aren’t just for artists or meditation enthusiasts. They’re practical skills that can help anyone think differently, navigate life’s challenges and create greater freedom and possibility.
MCL’s videos are produced with Castleforte Creative, Brian’s motion design and animation studio.